The Brilliant Bicycle.

Cycling is. Essentially free. Cycling is free transportation. Cycling is free fun. Cycling is free healthcare. Cycling is exceptionally good for your health, physical and mental. Cycling is enormously pleasing to our climate crisis. Cycling is stress-free transportation. Cycling is always fun. Cycling is frugality on two wheels. Cycling offers unrestricted freedom in personal transportation.

“When man invented the bicycle he reached the peak of his attainments.

Elizabeth West, author of ‘Hovel in the Hills: An Account of the Simple Life

Bicycles are life’s only verified time machine. Frequent cycling will create a younger you in body and spirit. Of all life’s exercises, cycling is the most life-affirming, fun and practical one. Cycling is always enjoyable. Other forms of exercise, not so much.

“To me, it doesn’t matter whether it’s raining or the sun is shining or whatever: as long as I’m riding a bike I know I’m the luckiest guy in the world.”

Mark Cavendish, British professional cyclist

This dawn of electrified cycling we are living through presents a profound series of opportunities for everyone second-guessing a shift to that full-time cycling lifestyle. With electric bicycles in play, this practical, healthy, vivid new lifestyle has no downside.

“I thought of that while riding my bicycle.”

Albert Einstein on the Theory of Relativity

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